Lamborghini Urus: History, Features, Price, and What It’s Really Like to Live With
The Lamborghini Urus is the rare SUV that makes you grin before your thumb even flips the red fighter-jet starter guard. I’ve had a couple of long weekends with one—city traffic, cracked backroads, a mountain run that got a bit… spirited—and the verdict is simple: the Lamborghini Urus might be the only “family car” that behaves like a proper supercar when you ask it to. With a 4.0-liter twin‑turbo V8 pushing around 657 hp and 627 lb‑ft, it’ll do 0–60 mph in about 3.1–3.3 seconds and touch 190 mph, yet it’ll idle home from school pickup like it’s wearing slippers. Well, loud slippers.
Lamborghini Urus History: The SUV That Became a Supercar
People forget Lamborghini has done this dance before—the LM002 in the ’80s was a V12 dune tank with leather. The modern Lamborghini Urus arrived for 2018 and rewrote the rules for performance SUVs. The Performante variant sharpened things further with a lower ride height, stickier tires, and extra aero, while today’s Urus S mixes everyday liveability with almost comical pace. If you’ve seen one in that electric Lamborghini Urus blue (think Blu Eleos), you know how frequently necks snap.
Lamborghini Urus Features: Muscle, Tech, and Everyday Manners
First drive, I noticed right away how the Urus disguises its size. Rear‑wheel steering tucks the tail neatly into tight corners, and the active anti‑roll system keeps the body flat enough that passengers stop accusing you of “showing off” after the first mile. Air suspension gives you range: Comfort for the commute, Sport for the canyons, and Terra/Sabbia/Neve modes when the weekend detour involves mud, sand, or snow. It’s a luxury SUV, sure, but it can clamber over a rutted trail a lot better than the 23-inch wheels suggest.
Highlights from driving and living with the Lamborghini Urus:
- 4.0L twin-turbo V8: ~657 hp, 627 lb‑ft; 8‑speed auto; AWD
- 0–60 mph: roughly 3.1–3.3 sec; Top speed: ~190 mph
- Air suspension with adjustable ride height; rear‑wheel steering
- Carbon‑ceramic brakes that stop like hitting pause (they can squeal when cold—owners mentioned this to me too)
- Dual-screen infotainment with haptic feedback; crisp, but the lower climate screen needs a firm poke with winter gloves
- Driver assists: blind-spot monitoring, adaptive cruise, lane guidance—useful, not invasive
Fuel economy? You buy a Lamborghini Urus for the grin, not the EPA number, but plan on mid-teens combined. On a gentle highway run I saw an indicated 19 mpg. On the fun road home… less.
Lamborghini Urus Interior: Luxury SUV With a Supercar Heart
Inside, it’s a proper premium SUV—sharp angles, aircraft toggles, and enough real metal to make a watchmaker nod. Seating position is spot on: high enough for visibility, low enough to feel hunkered in. In the back, adults have real legroom and decent headroom even with the sloping roof, and the cargo bay is useful for a Costco raid or two carry‑ons plus a stroller. It’s quiet enough at 75 mph to hear your kids arguing about the playlist, but the V8’s thunder still sneaks past the double glazing when you open it up.
Lamborghini Urus Price: What It Costs to Join the Club
Here’s where fantasy meets reality. New, a Lamborghini Urus S typically starts around the mid‑$240Ks before options; the Performante usually lands closer to the high‑$260Ks and can climb quickly with carbon bits, 23s, and personalization. On the used market, real-world listings swing with mileage, spec, and provenance. Based on current listings, you’ll see ballpark figures like:
- 2024 Lambo Urus for sale: $309,951
- 2023 Lamborghini Urus cost: $286,500
- 2022 Lamborghini Urus price (USD): $229,972
- 2021 Used Lamborghini Urus: $199,998
As always, check service history and tire condition; 23-inch Pirellis aren’t cheap, and a set can evaporate faster than your resolve at a Gelateria in July.
Lamborghini Urus vs. The Usual Suspects
How does the Lamborghini Urus stack up against other hyper‑SUVs? On the road, it feels more extroverted than a Cayenne Turbo GT, quicker to laugh than a Bentley Bentayga, and rowdier than the Aston DBX—especially in Performante guise. On paper, here’s a quick snapshot:
| Model | Horsepower | 0–60 mph (approx.) | Base Price (approx.) | Vibe |
|---|---|---|---|---|
| Lamborghini Urus (S/Performante) | 657 hp | 3.1–3.3 sec | $245k–$270k+ | Wild child with manners |
| Porsche Cayenne Turbo GT | 650–659 hp | 3.1 sec | $197k+ | Track nerd in gym clothes |
| Aston Martin DBX707 | 697 hp | 3.1 sec | $245k+ | Brit swagger, spicy chassis |
| Bentley Bentayga (V8/Speed) | 542–626 hp | 3.7–3.8 sec | $200k–$260k+ | Champagne lounge, cannon pace |
Safety and Daily Use: Supercar, But Bring the Stroller
Safety kit is comprehensive—blind‑spot monitoring, adaptive cruise, lane keeping, the usual. The parking cameras are crisp, and the top‑down view is a lifesaver when the nose is pointed at a granite curb. With the adjustable ride height, steep driveways are less of a drama, and the softest mode turns broken pavement into background noise. One quirk I noticed: the haptic feedback on the lower climate screen can be a tad fussy with winter gloves, and the cupholders are, let’s say, Italian‑sized. Venti cups ride shotgun.
Lamborghini Urus Ownership: Accessories and Personalization
Part of the fun is tailoring the thing—contrast stitching, matte paints, carbon trim. And yes, protecting the cabin helps. I’ve used accessories from Autowin with good luck—durable, nicely cut, and they spare your carpets from après‑ski disasters.
Verdict: The Lamborghini Urus Makes Every Trip An Event
Honestly, I wasn’t sure at first—did the world need a 190‑mph family hauler? Then I drove it to dinner on a warm Friday night, handed the fob to a valet who gave me the “nice choice” nod, and blasted home via the long way. The Lamborghini Urus is a luxury SUV that behaves like a supercar when you’re in the mood and a premium SUV when you’re not. It’s loud, fast, comfortable, imperfect in endearing ways, and absolutely unforgettable.
Quick FAQ: Lamborghini Urus
- How fast is the Lamborghini Urus? Expect 0–60 mph in roughly 3.1–3.3 seconds and a top speed around 190 mph.
- How much is a Lamborghini Urus? New models typically start in the mid‑$240Ks; used prices vary widely by year and spec. Recent listings range from about $200k (older/used) to over $300k (new/highly optioned).
- Is the Lamborghini Urus practical? Yes—adult‑friendly rear seats, a useful cargo area, adjustable ride height, and modern driver assists make it a legit daily.
- What are the main competitors? Porsche Cayenne Turbo GT, Aston Martin DBX707, Bentley Bentayga, and Ferrari Purosangue (if you can stretch the budget).
- Any quirks to know? Carbon‑ceramic brakes can squeal when cold; the haptic climate controls need a deliberate press; big tires aren’t cheap to replace.
